Analysis, segmentation and marketing mix of Apple

Analysis, segmentation and marketing mix of Apple Introduction The aim of this report is to analyse the current position of the company which includes the products, current strategic position, and current financial strength. Different types of marketing tools are used in this report. PEST analysis and Porter’s five force model for looking into the external environment. SWOT analysis for looking into the internal environment of the organization. This report also looks into market segmentation and the marketing mix of the product. Apple was first introduced by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 to market and sell the Apple personal computer kit. The first computer kits were hand built and was kept for a public display first at the homebrew computer lab. This computer kit consisted of Motherboard with RAM, CPU, and some video chips. Since then apple have come a long way in the market all over the world and they are one of the leading companies in electronic products. This can be known with the informat ion given below: Current Strategic Position Apple believes in continuous improvement and they look into all the key sectors like environment, health and safety management systems and the quality of our products, processes and services. Looking into the Principle and goals of Apple, Apple has set out their own principles where they look to meet all the health and safety requirements, promote energy efficiency, and their main goals are; innovation is the most important thing for apple, to increase the number of sales of the product in the education field, providing new and user friendly software for the customers, and last but not the least providing high quality products to the customers. Looking into the current strategic position of Apple, with the introduction of its own operating system, hardware, software application, and with a completely new design, Apple looks to meet all the customer requirements like new products, ease of use, and an innovative design of the product. Apple is currently focusing on, brand awareness and improving the product by increasing the financial investment on marketing and advertisement, they are looking at expanding the retail segment by opening more number of stores all over the world, they are looking at keeping it up with the competition by implementing a cost leadership strategy, and they are looking to continue the reputation of being the leader in innovation for new technology by implementing product differentiation strategy. Looking into the current finance position of Apple, on October 19, 2009 Apple announced the financial results for the year 2009. The company posted revenue of $9.87 billion and a net quarterly profit of $1.67 billion. These results can be compared to the revenue of $7.9 billion and net quarterly profit of $1.14 billion in the previous year quarter. International sales also helped 46% of the quarter’s revenue. Gross margin is 36.6% when compared to the previous year quarter which was 34.7%. Appl e reached 17% increase when compared to the previous year quarter by successfully selling 3.05 million Mac computers during the quarter. PEST analysis and Porter’s five forces are very important tools to establish the external environment of Apple:

Personal cultures Essay Example | Topics and Well Written Essays - 1500 words

Personal cultures - Essay Example In this regard, I utilize the utilitarianism concept. The framework states that I should take the interest of the patients first. In addition, the most framework asserts that the most ethical decisions are the ones that have maximum benefit to the patients. Thus, where professional ethics is a hindrance to effective care, personal ethics should be used. I was raised in a compassionate community where the life and wellbeing of everybody matters. As a result, I have respect for human health and life. I believe that humans should not suffer when I can give a hand. The culture is deeply embedded in me, and I use it to assist patients to the best of my ability in the nursing field. In addition, personal issues have influenced my ethical behavior. I have witnessed the suffering of friends and relatives as a result of neglect or medical errors. As such I endeavor to consider every aspect of treatment. I am a spiritual person and have been brought up as a Christian. Christianity advocates for compassion to all people. In my position, I am privileged with the power to influence the health outcomes of patients. The religion constantly reminds me that the lives of patients are bestowed upon me, and thus I should play and active role in protecting them. The religious views play an important role when I am faced with ethical dilemmas. The teachings of compassion indicate that human life is precious and should not be influenced by humans. The religion has shaped my ethics in other aspects such as futile treatment and euthanasia. I am bound by spiritual reasoning to ensure that the patients receive due care in both primary and secondary care. As such, it is unethical to take away a life deliberately no matter the circumstance. The belief advises me to stay away from decisions to terminate the life of an individual voluntarily. In this regard, my ethics dictates that I should ensure that patients receive the required care until recovery or

Security practices not meeting the challenges (info technology) Essay

Security practices not meeting the challenges (info technology) - Essay Example There is a long line of self-interested intruders ready and willing to capture this valuable data, and as our reliance on digital information has grown, so have the threats. Large concentrations of data, mobile devices, and the need to keep the data useful has all added to the vulnerability of our information technology. While our information system has worked to make our data more secure, the threats of attack and the divulging of information has become ever more prevalent. Information security is an ongoing process that can never quite meet the challenge of the security threats. Security threats originate from three sources. There are internal threats from corrupt employees, external threats that originate from external attacks on the system, and system failure. While direct attacks may compromise the data, system failure can cause a loss of information or system shutdown. While developing a system of access control minimizes attacks, system failures are dealt with through a system of redundancy and audit tracking. These systems are open to compromise by direct attack or well meaning employees that practice lax security measures. The security of a database or network often begins with access control. At the system level this may mean the use of passwords. Passwords are easily compromised and are often shared for the purposes of convenience. Levels of granting only necessary access to a system or a file have been more helpful as data is made available only on a need to know basis. However, in a fast paced team environment, this may require man-hours that far exceed the realistic value of the security. According to Hu, Ferrariolo, and Kuhn, "If a single permission is incorrectly configured, a user will either be ineffective in performing his/her duties or will be given access to unintended information and systems, which could result in undermining the security posture of the organization" (36).